10 reasons why it’s good for business
User-centric focus
Focusing on user needs and real customer problems results in more relevant, impactful strategies that actually resonate with the target audience. Combining this empathy-driven approach with strategic analysis leads to well-rounded solutions which help organisations balance user satisfaction with business feasibility.
Cross-disciplinary collaboration
Strategic design fosters teamwork across different departments like marketing, design, and product development. This cross-collaboration ensures diverse perspectives contribute to more effective solutions.
Innovation and creativity
The iterative, creative nature of design thinking encourages out-of-the-box thinking. When combined with strategic planning, it generates fresh, innovative solutions and creates a clear roadmap where innovation drives tangible business outcomes.
Faster time-to-market
Iterative prototyping and testing speed up the refinement of ideas and help you bring successful products or services to market faster, staying ahead of competitors.
Flexibility and adaptability
The iterative process of Design Thinking allows teams to pivot based on user feedback. This flexibility ensures that strategies can evolve as new insights or challenges emerge.
Sustainability and long-term viability
By aligning user needs with business goals, strategic design creates sustainable solutions which are adaptable and can evolve with changing market conditions.
Improved decision-making
Design Thinking provides deep user insights, guiding strategic decisions. This makes decision-making more data-driven and relevant, reducing the risk of costly mistakes.
Risk mitigation
Early-stage prototyping and testing help identify potential issues quickly. This reduces the risk of launching unsuccessful initiatives and helps teams focus on proven solutions.
Clearer vision and purpose
Combining strategic planning with Design Thinking clarifies a company’s mission and vision. It ensures that all stakeholders are aligned on the long-term goals and customer needs.
Enhanced customer loyalty
Creating solutions that truly solve customer pain points leads to greater satisfaction. This, in turn, builds stronger customer loyalty and long-term relationships with the brand.
what we do
Business Immersion01
Diving deep to understand your business and ensure every design decision aligns with long-term goals.
deliverables
Vision and goals
Usability testing
Audit
Competitive analysis
Market research
Alignment workshop
Target Audience Discovery02
Diving deep to understand your business and ensure every design decision aligns with long-term goals.
deliverables
Interviews
Surveys
Personas
Insight documentation
Product or servicedevelopment03
Diving deep to understand your business and ensure every design decision aligns with long-term goals.
deliverables
Customer journey analysis
Service blueprint
…
Ideation workshop
Brand strategy04
Crafting brand principles that guide visual, verbal, and strategic development.
deliverables
Vision, mission, values
Brand positioning
Brand narrative
Brand character
Brand naming
Brand audit
Prototyping and testing05
Validating ideas to ensure the product/service aligns with user needs and business goals.
deliverables
Prototype
Testing report
Steps for improvement
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30 min intro call
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Action plan FREE
You receive a detailed action plan and an estimate for your project. You choose what to do next.
prototypes / apps / user testing / online stores / brand identity / logos / social media templates
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Studio Frukt
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Email: hello@studiofrukt.com
Mobile: 1234 5678
Tallinn studio: Veerenni 24a, 10135
Tartu studio: Kalevi17, 51010