How can branding drive business growth?
Create recognition
Strong branding and visual design make your business instantly recognisable. A memorable logo, consistent colour scheme, and cohesive design language help customers identify the brand across various platforms, from websites to packaging to ads.
Increase emotional connection
Branding and design aren’t actually about aesthetics – they’re about creating a connection with your customers. When a brand aligns with a person’s values, preferences, or aspirations, it can evoke emotions that foster loyalty and long-term relationships.
Build credibility and stronger customer loyalty
Consistent and professional branding gives a company an air of trustworthiness. When people see a polished, cohesive design, they’re more likely to believe the company is serious and reliable. It conveys that the business cares about its image and, by extension, the customer experience.
Drive business growth and profitability
A clear, strong brand attracts new customers and retains existing ones, boosting sales and overall growth. Branding and design are often linked to perceived value, and people are often willing to pay more for a brand they trust and feel connected to.
Differentiate from competitors / Strong market positioning
In a crowded marketplace, branding and design help businesses stand out. Unique branding makes it easier for customers to distinguish one company from another, especially in industries where many products or services are similar.
Reflect company values
Branding helps communicate what a company stands for. Through design elements like logos, taglines, and imagery, a brand can tell its story, express its mission, and convey its values, helping customers understand what it’s about.
Enhance customer experience
A well-designed product or service, coupled with thoughtful branding, creates a better customer experience. A consistent and engaging design across all touch points – like websites, packaging, and advertising – can make the overall customer experience smoother and more enjoyable.
what we do
Insight01
Uncovering your mission, vision, values, and challenges to define your unique market position, tailor your brand, and understand the competition.
deliverables
Vision and goals
Competitor analysis
User personas
Market research
Demographic analysis
Brand personality02
Defining your brand’s tone, language, and voice to ensure consistency across all platforms.
deliverables
Ideation
Moodboard
Visual identity03
Create a unique logo, define your color palette, choose expressive typography, and design graphics that reflect your brand’s personality.
deliverables
Ideation
Moodboard
Typography
Colours
Graphics
Logo
Graphic Design04
Designing cohesive visuals to complement your brand—from packaging and business cards to social media kits, icons, and print materials.
deliverables
Ideation
Moodboard
Social Media Kits
Merch
Icons
Marketing materials
Brand Guidelines05
Compiling your brand identity into a clear style guide—covering logo, colours, fonts, imagery, and usage rules—to ensure consistent visual and verbal communication across all platforms.
deliverables
CVI
Support05
Ongoing support
deliverables
Social Media Kits
ready to kick-start your project?
Say hello
Write or call us and describe your design challenge. Be as detailed as possible.
30 min intro call
Will double check we have all the information. Will outline next steps to help you move forward.
Action plan FREE
You receive a detailed action plan and an estimate for your project. You choose what to do next.
prototypes / apps / user testing / online stores / brand identity / logos / social media templates
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Studio Frukt
Cooperational offers, general inquiries
Email: hello@studiofrukt.com
Mobile: 1234 5678
Tallinn studio: Veerenni 24a, 10135
Tartu studio: Kalevi17, 51010
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